![]() Government has Launched Third Phase of Red Ribbon Express in New Delhi on January 12, Union Health & Family Welfare Minister Ghulam Nabi Azad launched the National AIDS Control Organisation's Red Ribbon Express Phase III The Red Ribbon Express, in its second phase, also devotes information to general health, hygiene and communicable diseases such as swine influenza, tuberculosis and reproductive and child health services. To reach outer districts, buses and bicycles are used. ![]() In its first phase the train was expected to travel 27,000 km, reaching 180 stations and holding programmes in over 50,000 villages. The projects target audience was broad, including youth groups, women's groups, student communities, urban slum dwellers and farmers. Treatment and counselling services are also available on the coach. On-platform and off-site communication activities such as exhibits, street plays and demonstrations are used. India has the third largest population of HIV/AIDS victims worldwide (with over 2.4 million people affected in 2007), after South Africa (5.7 million) and Nigeria (2.6 million). The Red Ribbon Express seeks to spread awareness about HIV/AIDS, promote safe sex and reduce discrimination against AIDS victims in India, especially those in rural regions. Campaign People visiting the Red Ribbon Express, which arrived in Chennai on May 27, 2012 Daman Ahuja (National Incharge- Field Planning) from NACO has coordinated the Community Mobilization part all across the three phases of its run across the country. It was operated and maintained whole year during phase-1(2007–08) and phase-2(2009–10).ĭr. The train was designed and fabricated by DESIGN C (JWT). The train was designed and fabricated by JWT (Delhi Office, INDIA). This second phase aimed to reach out to a larger portion of the rural poor and the government hoped that more people would get tested and treated. The Red Ribbon Express' second phase was flagged off by Sonia Gandhi on World AIDS Day, 2009. The idea of the Red Ribbon Express was developed by the Rajiv Gandhi Foundation, the National AIDS Control Organisation and Nehru Yuva Kendra Sangathan in 2004. Initial talk of the HIV/AIDS awareness train began over two years before its launch. The Red Ribbon Express became the first time information and awareness about HIV/AIDS was disseminated through a train service, Indian Railways. The seven coach train was flagged off by United Progressive Alliance Chairperson Sonia Gandhi. The Red Ribbon Express was launched in India on World AIDS Day, December 1, 2007. The motto of the Red Ribbon Express is "Embarking on the journey of life". Red Ribbon Express is an HIV/ AIDS awareness campaign train by the Indian Railways. They chose red for its boldness, and for its symbolic associations with passion, the heart and love.The Red Ribbon Express train, New Delhi, 2012 They avoided traditional colours associated with the gay community, such as pink and rainbow stripes, because they wanted to convey that HIV was relevant to everyone. Additionally, they decided that the elegant loop of the ribbon shape was easy to make and replicate. They took inspiration from the yellow ribbons tied on trees to show support for the US military fighting in the Gulf War. The artists wanted to create a visual expression of compassion for people living with HIV. It was there that they came up with what would become one of the most recognised symbols of the decade: the red ribbon, worn to signify awareness and support for people living with HIV.Īt the time, HIV was highly stigmatised, and the suffering of communities living with HIV remained largely hidden. ![]() They had met to discuss a new project for Visual AIDS, a New York HIV-awareness arts organisation. In 1991, a decade after the emergence of HIV, twelve artists gathered in a gallery in New York’s East Village. ![]()
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